In this end-of-the-year series I will be looking back at what happened in 2020 in the worlds of podcasting, subscriptions & memberships, newsletters and social media. This first part looks at podcasting, with the aim being to identify the biggest trends, to separate the news from the noise.
Podcasts had a big year by any measure, Spotify counted 1.9 million podcasts in its directory, Apple Podcasts has 1.6 million, we saw acquisitions of podcasting and audio-related companies worth hundreds of millions of dollars (The Ringer, Serial, Audm, Stitcher, Megaphone, and others) and many studies (such as the Digital News Report) reported increased podcast listening all over the world.
Hi! I'm David Tvrdon, a tech & media journalist and podcaster with a marketing background (and degree). Every week I send out the FWIW by David Tvrdon newsletter on tech, media, audio and journalism.