About us

Cracking the media management puzzle through insights, solutions and data.

News media is going through a massive transformation. The Grand Restructuring of Advertising Revenue has left many publications vulnerable, and the effects can be felt around the world.

We want to be part of the solution. The Fix, if you will. We aim to be a trade magazine for media professionals. This is a paper for us, and about us.

While the great disruption in media is global, the story is different in each part of the world. The Fix is European. We believe that our motley, multiethnic and polyglot region has specific problems to solve – especially compared to relatively homogeneous societies of the US or even China – and thus also needs specific solutions.

Language can be a barrier to spreading successful templates and industry best practices – one which we hope to break down with the help of our diverse network of contributors, journalists and experts. Our lingua franca is English although native speakers in our team are a minority (just like Europe).

We believe the transformation of our industry is so fundamental that in many ways we need to rethink solutions from scratch. In order to get the best ideas, we need to look across our business – giving voices not just editors but also photojournalists, engineers, or product managers. But we are also interested in the insights we can glean from other industries and how they can improve our work.

Our stories aim to shed light on the media itself, the business practices and economic trends. To break down the success stories and understand what we can learn from the failures. But first and foremost, elevate the discourse around media to an evidence-based, reasoned level.



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Jakub Parusinski, Co-founder and Business Editor

Jakub’s background combines journalism, media management and strategy consulting. He wrote for the Financial Times and the Economist and managed the Kyiv Post as CEO in 2013-2014. After an MBA at INSEAD, Jakub worked at McKinsey in London on digital strategy and transformation. In 2019 he founded Jnomics Media consultancy.

Contact Jakub: jakub.parusinski@gmail.com

Daryna Shevchenko, Co-founder and Editor

Daryna has over 10 years experience as a media manager, journalist, editor, media trainer and media consultant with the focus on media education, HR, fundraising, monetisation, and strategic and operational management. For 6 years Daryna worked as a newsfeed editor and journalist for Ukraine’s leading English-language newspaper Kyiv Post. 

Contact Daryna: shevchenko.mdf@gmail.com

Zakhar Protsiuk, Co-founder, Editor & Head of Partnerships

Zakhar is an Editor & Head of Partnerships at The Fix. He is also a Project Lead at media management consultancy Jnomics. He is also a Project Lead at media management consultancy Jnomics. Zakhar has helped 15+ European publishers launch new products, improve distribution and social media strategy, and transform their organizations.

Contact Zakhar: zprotsiuk@jnomics.media

Olaf Deininger, Editor & Head of The Fix Germany

Olaf Deininger is a Business journalist and digital expert with many years of experience in media leadership positions, among others as editor-in-chief at Holzmann Medien in Munich, at the Hamburg publishing house Jahreszeiten Verlag and at Deutscher Sparkassenverlag in Stuttgart. Olaf Deininger published studies, market overviews and product comparisons on business software and IT solutions.

Contact Olaf: olaf.deininger@web.de

Glenn Kates, Editor

Glenn is the ex-managing editor for digital at Current Time, and a NYT Alfa Fellow. He created and led EE’s first distributed content model news team and delivered a mobile video strategy that drove 40M+ views/month for news products. He focuses on digital storytelling and podcast production

Contact Glenn: glenn.kates@gmail.com

Teona Sekhniashvili, Operations Editor

Teona has a working background in international organisations, including Friedrich-Ebert-Stiftung and Transparency International Georgia. Before joining The Fix, she worked as a communications manager, editor, and media researcher. Her interests include freedom of the press, media literacy, and publishers’ presence in social media.

Contact Teona: Sekhniashviliteona96@gmail.com

Dávid Tvrdoň, Contributor

David Tvrdon is a news product manager and podcast producer at SME.sk in Slovakia. He previously worked as a tech and media journalist, newsletter editor, and social media manager, and won the innovation in journalism award.

Contact David: d.tvrdon@gmail.com

Alicja Peszkowska, Contributor

Alicja is a Copenhagen-based consultant and researcher focused on technology and social change. She has worked with IOVIA, Outriders, Facebook Journalism Project, Google News Initiative, TechSoup Europe, and Creative Commons.

Csaba Galffy, Co-founder

Csaba is a seasoned journalist, covering the intersection of economics, policy and technology for influential trade magazines. Currently based in Budapest and Berlin, he keeps the team focused on the most important stories in media and journalism.