About us

News media is going through a massive transformation. The Grand Restructuring of Advertising Revenue has left many publications vulnerable, and the effects can be felt around the world.

We want to be part of the solution. The Fix, if you will. We aim to be a trade magazine for media professionals. This is a paper for us, and about us.

While the great disruption in media is global, the story is different in each part of the world. The Fix is European. We believe that our motley, multiethnic and polyglot region has specific problems to solve – especially compared to relatively homogeneous societies of the US or even China – and thus also needs specific solutions.

Language can be a barrier to spreading successful templates and industry best practices – one which we hope to break down with the help of our diverse network of contributors, journalists and experts. Our lingua franca is English although native speakers in our team are a minority (just like Europe).

We believe the transformation of our industry is so fundamental that in many ways we need to rethink solutions from scratch. In order to get the best ideas, we need to look across our business – giving voices not just editors but also photojournalists, engineers, or product managers. But we are also interested in the insights we can glean from other industries and how they can improve our work.

Our stories aim to shed light on the media itself, the business practices and economic trends. To break down the success stories and understand what we can learn from the failures. But first and foremost, elevate the discourse around media to an evidence-based, reasoned level.


Csaba Galffy


Csaba is a seasoned journalist, covering the intersection of economics, policy and technology for influential trade magazines. Currently based in Budapest and Berlin, he keeps the team focused on the most important stories in media and journalism.

Contact mail: galffycsaba@gmail.com

Jakub Parusinski


Jakub’s background combines journalism, media management and strategy consulting. He wrote for the Financial Times and the Economist and managed the Kyiv Post as CEO in 2013-2014. After an MBA at INSEAD, Jakub worked at McKinsey in London on digital strategy and transformation. In 2019 he founded Jnomics Media consultancy where he focuses on building media business models and organisational turnarounds.

Contact email: jakub.parusinski@gmail.com

Zakhar Protsiuk


Zakhar works as a media consultant in Kyiv. His main spheres of interest are media’s influence on culture and politics as well as convergent digital media formats. He also co-runs a popular Telegram-blog about media, society and culture.

Contact email: zaxzaxc@gmail.com

Tanya Gordiienko


Tanya is a journalist and photographer based in Kyiv. Her main interests include new media, and digital tools. She also teaches storytelling within the master’s program at one of the Ukrainian universities.

Contact email: tetyana.gordiienko@gmail.com

Daryna Shevchenko


Daryna is a media manager, journalist and editor based in Kyiv. She currently works as a media consultant and a managing editor at the explanatory journalist portal Lustrum. Her main spheres of interest are new storytelling techniques in journalism, innovative business models for media as well as organizational building. 

Contact email: shevchenko.mdf@gmail.com

Any questions?