How publishers can engage and convert casual readers
Key insights from INMA report
Category: Business models
How Media can monetize own content
Digital revolution: High-end digitization solutions from the biggest Norwegian daily
The biggest Norwegian daily restructures its front page and launches a synthetic voiceover for the stories to retain subscribers
Academic journals adopt new business models
Reduced university subsidies and digital competition threaten their survival
Impossible to shut down: The WhatsApp distribution model developed by African media
Pan-African media The Continent exists only on messaging apps, insulating it from threats by authoritarian regimes
How publishers are using robot journalism to drive engagement, subscriptions and ad revenue
Robots are making the impossible possible in many newsrooms
These metrics predict which readers will pay for news
Editors note: This article was originally published in December 2020, on Entrepreneurial Journalism, created by James Breiner. You can sign up for hisContinue Reading
The myth of cannibalization in the media still persists. Text, video and audio can all work
Fear of cannibalization delayed the digital transformation of many media, who failed to grasp the benefits of the internet
How publishers can overcome churn to build engagement and loyalty
“More than 60% of those readers that leave your site will not return”
“The evidence is clear”: Headline testing continues to drive higher engagement for publishers
The average publisher drives more than 5x the engagement with headline testing after two years
The Telegraph’s subscriber experience: A lever to accelerate growth
Editors note: We are republishing an article that looks into The Telegraph’s subscription growth. This piece was originally published onContinue Reading
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