How publishers are using robot journalism to drive engagement, subscriptions and ad revenue
Robots are making the impossible possible in many newsrooms
Category: Business models
How Media can monetize own content
These metrics predict which readers will pay for news
Editors note: This article was originally published in December 2020, on Entrepreneurial Journalism, created by James Breiner. You can sign up for hisContinue Reading
The myth of cannibalization in the media still persists. Text, video and audio can all work
Fear of cannibalization delayed the digital transformation of many media, who failed to grasp the benefits of the internet
How publishers can overcome churn to build engagement and loyalty
“More than 60% of those readers that leave your site will not return”
“The evidence is clear”: Headline testing continues to drive higher engagement for publishers
The average publisher drives more than 5x the engagement with headline testing after two years
The Telegraph’s subscriber experience: A lever to accelerate growth
Editors note: We are republishing an article that looks into The Telegraph’s subscription growth. This piece was originally published onContinue Reading
Dirty words that journalists have to say without blushing
A popular blog post from 2018: how to think like a businessperson
The challenge of finding your newsroom’s North Star metric
Successful publishers understand the value of having an easy to follow and measure key metric
“The biggest pieces of the puzzle”: Pricing strategies publishers are using to get readers to pay and stay
Editors note: We are republishing an article by Faisal Kalim that looks into the rapid growth of the subscription economy. This pieceContinue Reading
Solving the never-subscriber problem
The paywall boom is driving up “subscription fatigue”. Media need to address this user pain-point
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