How audience research is rebooting independent media in Central Europe 

Article by

Giulia Magnani

Follow author

Giulia is a Research Manager at Zinc Network, a strategic communications agency. With over 7 years of expertise in social research, Giulia's focus lies in deciphering audience needs and expectations to craft effective media targeting strategies. Leveraging her background in psychology and behavioural sciences, she applies psychological theory to research methodologies, revealing the motivations behind audience choices that are crucial to informed decision-making by media organisations.