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“Good project management is hard to find in newsrooms”, Robin Kwong writes in his new guide. The nature of the news industry makes it hard to plan far in advance, budgets are often limited, and few reporters and editors receive structured project management training.
The 70-page guide, published by the Association for Project Management and freely available online, offers advice for individual journalists who’ve found themselves managing a project within their newsroom or would like to try leading one, whether it’s launching a TikTok account or piloting a new approach to election coverage.
In his role as New Formats Editor at The Wall Street Journal, Kwong oversees three digital units, including the newsletters team. Before joining WSJ in 2019, he worked for 13 years as reporter and manager at Financial Times. Kwong’s job has involved helping launch a lot of one-off projects, such as WSJ’s Six-Week Money Challenge, a successful newsletter course piloted in the wake of the pandemic – experience he has shared in the guide.
The Fix spoke with Kwong about what makes project management in journalism uniquely difficult, what reporters should consider while taking on a responsibility for a new project, and how newsroom leaders can improve project management culture in their organisation. (The interview was edited and condensed for clarity).
The digital transformation of the news industry has disrupted not only our business models but also operating procedures and processes.
The reason why it’s hard to find good project management in the newsroom is just because it wasn’t really needed in the past
Robin Kwong
“When I first started in journalism, the print newspaper production process was well established and well defined. Everything had a very rigid process and everybody had a very specialised job. But a media organisation these days cannot just be one product anymore. We need to put our journalism out through all sorts of different ways: newsletters, videos, podcasts, newspapers, websites. Not all of these have as well established ways of working, and not all of the established ways of working [are suitable] for every news organisation… That means a lot of experimentation and a lot of doing things that are out of the ordinary – and so a lot of project management. This is a new muscle”.
On top of that, the news industry is uniquely challenging for project management compared to, for example, construction or manufacturing. “The pace of news is something that is quite unique to journalism”, Kwong says. Building a hospital or constructing a highway is a multi-year process, while “in news, we often work in the next 30 minutes or the next day”. This makes project planning and management difficult.
Kwong’s guide aims to “walk you through the entire project process, from seeking approval to launch a project all the way to sunsetting (or closing down) existing projects”. It’s worth reading the full document for a more thorough understanding of what’s needed to make a project successful, but here’s a few highlights picked by The Fix on what new and aspiring project managers should consider:
Kwong’s guide focuses on advice to individual project managers in the newsroom. What should newsroom leaders do to improve project management across their organisation?
Kwong’s advice is to start with thinking about how to structure their newsroom around being good at projects and consider putting resources into hiring dedicated professionals for this work. Whether media executives need to hire full-time project managers or just empower and train existing employees depends on the size of the organisation, but “getting newsroom leaders to even start thinking about the possibility of hiring actual project managers would be a major step forward”.
On a more short-term perspective, it would be useful to read up on project management so as to get a better appreciation for what is required to make a project successful. “Having correct expectations and making reasonable demands as a newsroom leader around projects” is useful itself, Kwong believes.
Source of the cover photo: https://unsplash.com/
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