Article by
Morten Ro
Cracking the code of trust, loyalty and engagement often leads to a call for deeper audience listening. Here’s a breakdown of what that means – and what misconceptions often lie in the way of doing better. Brought to you from a typical newsroom near you
Author
Article by
Morten Ro
Morten Ro is an independent media strategist, editor and coach in audience-centric innovation. He supports international media, NGOs and academics out of Copenhagen, Denmark. His editorial background was shaped at TV 2 Denmark and audience-centric consulting through establishing Hearken in Europe. He often gives talks and conducts projects on audience engagement, listening, collaboration, trust-building and countering news fatigue. You’ll find his passion for sailing and design thinking as consistent drivers in his approach to build meaningful transformations.