Navigating the post-Musk era: How I grew with news on Twitter in challenging times

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Erika Marzano

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Erika Marzano is a project manager in the Audience Development team at DW with expertise in audience research, social media strategies, and engagement initiatives. She coaches journalists on how to connect with new audiences and trains them on how to adapt journalistic formats to platforms such as Twitter and TikTok. Erika has a background in journalism, European studies and modern languages, and has worked in communications and social media management before joining DW.