How a Hungarian podcast network found early success with dynamic ads in a developing market

 
4 Minutes
David Tvrdon
Article by

David Tvrdon

In 2021, 12% of Hungarians listened to podcasts weekly. That’s enough to build a sustainable podcast business, the case of BeTone shows

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David Tvrdon
Article by

David Tvrdon

Hi! I'm David Tvrdon, a tech & media journalist and podcaster with a marketing background (and degree). Every week I send out the FWIW by David Tvrdon newsletter on tech, media, audio and journalism.

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