Bild’s subscription offer evolution proves business strategies are meant to be challenged. Also, keep it simple

 
3 Minutes
David Tvrdon
Article by

David Tvrdon

Bild started selling digital subscriptions with three products and readers could choose other benefits. Thanks to testing they found out one product brings more customers and drives more revenue

Author

David Tvrdon
Article by

David Tvrdon

Hi! I'm David Tvrdon, a tech & media journalist and podcaster with a marketing background (and degree). Every week I send out the FWIW by David Tvrdon newsletter on tech, media, audio and journalism.

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