18.11.2022By David Tvrdon
The sender’s name of your newsletter can make a huge difference in the open rate. Also, should you use emojis in email subjects?
3 Minutes
Article by
David Tvrdon
Do you send your newsletters with the sender being the news organisation’s name or individual people? It may affect the email’s open rate in a huge way
Author
Article by
David Tvrdon
Hi! I'm David Tvrdon, a tech & media journalist and podcaster with a marketing background (and degree). Every week I send out the FWIW by David Tvrdon newsletter on tech, media, audio and journalism.