Transforming media challenges into opportunities

The media industry is undergoing unprecedented transformation. Diversifying revenue models, evolving audience demands, digitalization, and even military conflicts are setting the tone for the future of media professionals.

We are driven by the belief that free information and sound, independent journalism should withstand the pressures of the times.  

What we do?

1. Media business consulting

We work with media organizations to navigate industry challenges and unlock new growth opportunities. Whether you’re looking to build sustainable revenue streams, refine your strategy, or optimize your operations, we provide practical advice to help you move forward with confidence.

Commercial growth – turning content into sustainable revenue

We help media organizations maximize their revenue potential while keeping journalism at the heart of the business.

• Audience revenue: Grow and diversify your income through subscriptions, memberships, and other audience-driven models.
• Content strategies: Identify what works, optimize your content mix, and align it with monetization opportunities.
• Profitability & bundling: Develop pricing models and bundles that increase value for both your audience and advertisers.
• Advertising & sponsorship strategy: Create compelling ad packages and sponsorship opportunities that attract brands while maintaining editorial integrity.

Strategy development – find your niche & stay ahead

Media is a fast-moving industry. We help you position your brand, stand out in the market, and plan for long-term success.

• Positioning: Define what makes you unique and how to communicate it effectively.
• Market & competitor analysis: Understand your competitive landscape and identify opportunities.
• Brand development: Shape a strong, recognizable brand identity that resonates with your audience and stakeholders.
• Diversification: Expand your business beyond traditional media, whether through new content formats, products, or partnerships.
• Partnership strategy: Identify and secure collaborations that enhance your media organization’s reach, credibility, and revenue potential.

Operations – build a smarter, more agile media organization

We help you optimize workflows, integrate the right technology, and create efficient, future-ready teams.

• Organizational design: Structure your team in a way that enhances collaboration and efficiency.
• Newsroom transformation: Adapt to new digital realities with streamlined workflows and agile editorial processes.
• Tech empowerment: Evaluate and improve your tech stack, from CMS upgrades to in-house product development.

2. Media research services – data-backed insights for smarter decisions

We help media organizations and industry stakeholders make informed decisions through rigorous, data-driven research. Whether you need market intelligence, benchmarking, or specialized studies on media resilience, our research services provide actionable insights tailored to your needs.

• Market studies & benchmarking: Get a clear picture of industry trends, best practices, and where your organization stands compared to competitors. We analyze emerging opportunities, challenges, and success stories across different media markets.
• Data-driven analysis for decision-making: We transform complex data into practical insights that help you optimize your business strategy, audience growth, and financial sustainability. Our approach ensures you have the right information at the right time to make confident decisions.
• Specialized research on key markets: We partner with media organizations, industry bodies, and advocacy groups to study critical and high-risk media environments. Our research highlights trends, challenges, and opportunities for independent journalism in restrictive or transitional media landscapes.

Why choose us?

We don’t believe in one-size-fits-all solutions; our approach is tailored to your unique challenges. With a deep understanding of independent media, digital innovation, and business strategy, we focus on approaches that lead to real results.

• Global perspective: Insights from diverse markets and multilingual expertise.
• Data-driven approach: Evidence-based solutions grounded in in-depth research.
• Industry expertise: Years of experience in media leadership and consulting.
• Proven track record: Successful collaborations with international publishers and media development organizations.
• Resourceful and dedicated team: We are all problem-solvers who enjoy exchanging expertise and ideas.
• We listen first! Your organization’s mission, values, and goals, will always be central to the solutions we offer. 

Get in touch

Discover how we can help your organization navigate the complexities of today’s media landscape. Reach out to partnerships@thefix.media for a consultation!