Sofiia Padalko, Author at The Fix

Snapchat for media companies

Le Monde, M6, Bild and dozens of other publishers use Snapchat to their advantage. Here’s how

The platform is already bigger than Twitter and doesn’t seem to stop growing

Bild’s chief editor wasn’t the only senior manager fired in the last month – underscoring the scale of the media industry’s problem

TikTok is cool, but for the next level of publishing look to ByteDance’s first platform

Worth-reading, if one of your Google advertising objectives is to increase traffic to the site

Key optimizations in normal times would take a minimum of six months

The platform strengthens privacy and helps to monetize content

The future of the achievements of the last 20 years is unclear

Everyone wants to maximize revenue with less effort

by Sofiia Padalko August 3, 2021

Five-fold growth only happens with a plan