Subscription pricing strategy for publishers: Data, long-term view, lots of tests and risk-taking
New report looks into pricing strategies for digital news subscriptions post-COVID-19 bump
Tag: strategy
Are free subscription trials more effective than paid ones?
Der Spiegel’s experience suggests freebies are less effective
What is your newsroom’s audio strategy
Audio in 2021 is not some fringe format for geeks, people increasingly listen to podcasts all over the world. Having an audio strategy does not mean only to start a podcast, it’s a good start though.
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