“Do more of the meaningful work”: How publishers can create more impact by doing less
Editors note: We are republishing an article by Faisal Kalim that looks into the API report on newsrooms’ successful engagement strategies. ThisContinue Reading
Author: WNIP
How publishers are using robot journalism to drive engagement, subscriptions and ad revenue
Robots are making the impossible possible in many newsrooms
Building trust in a “sizable, disengaged, and indifferent audience”
Publisher insights from Reuters Institute
How PlantBasedNews increased its revenue 80% in one year
Just six years, London-based PlantBasedNews has grown to become one of the most influential media brands in the healthy lifestyle sector.
How publishers can overcome churn to build engagement and loyalty
“More than 60% of those readers that leave your site will not return”
“The evidence is clear”: Headline testing continues to drive higher engagement for publishers
The average publisher drives more than 5x the engagement with headline testing after two years
“Publishers finally are cracking it,” and using data to transform their businesses: INMA report
More publishers than ever before are using data to grow traffic and revenue.
The Telegraph’s subscriber experience: A lever to accelerate growth
Editors note: We are republishing an article that looks into The Telegraph’s subscription growth. This piece was originally published onContinue Reading
How many readers actually scroll once they load an article?
We live in the age of skimming
“The biggest pieces of the puzzle”: Pricing strategies publishers are using to get readers to pay and stay
Editors note: We are republishing an article by Faisal Kalim that looks into the rapid growth of the subscription economy. This pieceContinue Reading
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