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LAS VEGAS, NEVADA, USA - OCTOBER 20 : Sport betting at Caesar's Palace on October 20, 2013 in Las Vegas, Caesar's Palace hotel opened in 1966 and has a Roman Empire theme.

Is sports betting emerging as the new revenue and reader engagement opportunity for publishers?

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by WNIP
LAS VEGAS, NEVADA, USA - OCTOBER 20 : Sport betting at Caesar's Palace on October 20, 2013 in Las Vegas, Caesar's Palace hotel opened in 1966 and has a Roman Empire theme.

A number of publishers are partnering with sports betting businesses. These relationships open up new revenue opportunities and also give them exposure to a fast-growing industry.

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