The Fix’s 10-day online conference #MediaRevolutions was quite a journey, with 39 top speakers covering some of the most important topics in media. Below are the most important insights from each session, as well as links to the conference video presentations themselves.

1. Media vs. authoritarianism: audiences are the best and only hope

Authoritarian regimes represent a major challenge for publishers. Not only do they limit access to information and freedom of speech, but also hurt media outlet’s capacity to build a sustainable business.

Often the only thing one can really rely on is the support of your audience. That makes audience engagement a priority. Independent media have to experiment with new platforms and content formats. They also need to be flexible in repackaging information to match audience needs.

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2. The Newsletter Era: Growing your newsletters starts with knowing your audience

Newsletters are one of the most effective ways to turn readers into paying subscribers or supporters. But a successful newsletter business requires investment of both money and time.

Newsletter experts recommend to start with a thorough research of your target audiences. Collect data on their content preferences and values. Experiment with formats and try to personalize the content.

At the same time, there are a lot of instruments and tools provided by platforms. Take time to pick those best suited to your needs. Finally, make sure to promote your newsletters across other media platforms and don’t hesitate to get creative.

More from #MediaRevolutions:

Newsletter and media strategy consultant Caroline Porter explains how to build an engaged subscriber list that generates revenue
Strategic marketing expert Catherin Hiller how to use newsletters as retention lever for paid content subscriptions
Funke Mediengruppe achieved phenomenal growth with its newsletter. Ruth Betz dives into the tips and tricks that allowed them to achieve fivefold newsletter growth in just one year
Open discussion on the key factors behind a successful newsletter

3. Artificial intelligence in journalism: Key insights and new solutions

AI technologies are driving a “third wave of digital transformation” in the media industry. New algorithms can automatically generate content, research and fact-check big data sets. While some projects try to make journalists’ work more effective, others are trying to disrupt the media ecosystem.

Value My News automatically collects media content from dozens of local creators on one platform, making it accessible to larger audiences. The goal is to create a distributed news agency, connecting local writers to publishers who can pay for their work.

LOYAL AI is a tech solution helping media professionals automate their story research process. It makes it easier to check and link sources, helping find relevant information in real time.

These are just a few examples. If you want to go deeper and see what else AI solutions have to offer – check out free online courses on AI by LSE Journalism AI project. The courses focus on machine learning, AI approaches and its effects on media.

More from #MediaRevolutions:

Loyal AI takes Google Docs to the next level. The extension helps journalists research, write and refine articles faster
Charlie Beckett from the LSE’s JournalismAI project explains what a future with AI in journalism could look like
Clare Cook looks at how Value My News is trying to reinvent the linkages between local content creators and big publishers Value My News: AI experiments in re-inventing the newswire
Open discussion on the threats, opportunities and practical applications of AI/ML in journalism

4. Cross-border reporting in crisis: More partnerships and cooperation needed, not less

Most of the world has been in and out of the lockdowns in 2020 (and continues to be restrained in 2021). As a result, cross-border cooperation is more important than ever.

But there are a lot of challenges to overcome to make such cooperation work. People do not easily trust others outside their network. Moreover, it is difficult to ensure quality delivery for promised work.

But the prize is worth it. Cross-border cooperation can increase the quality of your content and help you stand out. Done well, it can also help reach international audiences.

Multiple organizations are currently working on solutions, from facilitating cross-border partnerships (even taking responsibility for the results of the partnership) to making cross-border reporting easy and safe.

More from #MediaRevolutions:

Hostwriter is tirelessly working to build bridges across the world. Tina Lee explains what newsrooms can do to open up and share plans on Hostwriter’s own editorial operations.
Jakub Gornicki from Outriders takes us on the fascinating adventure into how they took cross-border cooperation to the next level, with gamification, cartoons and WhatsApp.
Henrik Grunnet and Gohar Khodjayan of Mediabridge share their experience of building the “Tinder for Media” to connect Western newsrooms to reporters from the global south.
Lively discussion on the ups and downs of Cross-border reporting in crisis

5. Pan-European media space: emerging European media community needs support

Pan-European media are a “forest of bonsais” explains Natalie Nougayrède, Guardian columnist. They might be great, but they lack the scale of full media, because they lack opportunities to grow.

In addition to funding issues, Pan-European media deal with headaches around multiple languages, markets, consumer preferences… At the same time, the divisive online space means building pan-European media is more important than ever.

But the scene is changing and so are audiences. A series of new organizations is tackling the challenge with fresh energy and ideas.

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6. Innovation in the reader revenue: how to launch a successful membership model

Loyal audiences are the best kind of support a media can wish for. Especially during times of crisis. This point was driven home in 2020, after COVID-19 hit the industry hard. In many cases, ad revenues plummeted making readers’ contributions critical for survival.

Membership is one of the most popular approaches. It allows the media to stay open to wider audiences but also build a club of loyal supporters.

Useful tips for developing a successful membership model include investing in listening and building deep relations with readers, investing in technology and a convenient product solution, and constantly experimenting to fine-tune the model.

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7. Human resources at media companies: nobody is perfect but a team can be

Media is a talent-driven industry, yet little attention is paid to human resource management. This low level of prioritization often leads to crises, high turnover and poor organizational effectiveness.

Publishers need to start taking HR seriously. This means gathering more data, but also dedicating time to build a culture and system that grows and retains talent. The competition – especially from other industries than media – is speeding up.

That means media need to move faster in addressing staff pain points.

More from #MediaRevolutions:

Mariia Kovalenko presents the HR benchmarking report for Ukraine’s media sector.
Marina Shvidky shares her ideas on the opportunities and challenges in HR outsourcing.
The work of HR in the crisis situation: Daryna Shevchenko and Yurii Kosholap take us behind the scenes of Hromadske.
Open discussion about the Human Resources at media companies.

8. Podcasts in Europe: from scaling to monetization

Podcasts are quickly becoming a trend even in the fragmented European market. More and more people are choosing audio, consuming content as they commute, work out or do chores.

A few tips on how to start your own podcast in Europe:

Build friendly relationships with media colleagues and invite them on (and ask them to share via their own social media);
Choose a suitable monetization model (e.g., Patreon for financial support from loyal listeners). But firstly, think of what benefits you can offer in exchange for their input.
Keep in touch with your listeners on other interactive platforms. For example, The Europeans, a podcast about Europe, gathered their core audience in a Facebook group.

More from #MediaRevolutions:

How to create a podcast empire in post-USSR countries? Kristina Vazovski, the founder of Tolk studio shares her experience.
Сreating podcasts in Belarus comes with its own set of opportunities and challenges — Katerina Azhgirei, Alexander Starodetko from ‘We haven’t finished!’ podcast explain how to make it in the tough market.
Dominic Kraemer, Katy Lee of ‘The Europeans’ podcast explain their journey and how they became podcast creators.
Open discussion on the evolving market of the Podcasts in Europe

9. Instagram, TikTok, Telegram: Insights for publishers

Instagram, TikTok and Telegram are fast-growing social media platforms that offer exciting opportunities for growth. Perhaps more important, they are the path to connecting with coveted younger audiences.

TikTok allows you to reach huge numbers without spending money on promotion. Instagram, a visual-first social network, is best used as a “shop window” for your primary content. Telegram is gaining popularity for its speed, encrypted communications, and low bandwidth needs.

Using these new channels can open up great opportunities for media – if you do it wisely and know what your goals are.

More from #MediaRevolutions:

Some might say Instagram is no place for serious journalism. Kevin Young of The Economist proves them wrong and shares tips on how to find, acquire and retain the next generation of readers
Telegram is still an uncharted territory for many media. However, it serves well those who cracked the code. Zakhar Protsiuk explains how media can use Telegram for distribution.
TikTok can be used for serious, mission-driven content. Maria Leonova from hromadske presents their new approach to TikTok and how they got a million views in just 4 weeks.
Open discussion on the new opportunities of emerging social media

10. Future of media education: innovating both format and content

The fast-changing media environment constantly requires new skill sets and ways of thinking. Yet media education is struggling to keep up with evolving demands.

In order to become better, media education needs to be as hands-on as possible. It should involve journalists in the working process through internships or use business games to prepare students to the real life challenges in media.

At the same time, education is in many ways an intimate process. It is important to create the right environment and space. To provide emotional support and guidance particularly to media professionals struggling from trauma and burnout.

Well done, however, it can be a game-changer. Communities formed around education programmes are perhaps some of the most resilient ones people will encounter in their professional lives.

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