How to TikTok: first steps for media companies

TikTok is one of the fastest-growing social media platforms on record, and an increasingly interesting option for media to reach a younger crowd.

Together with hromadske, who launched an account to cover local elections, and International Media Support, The Fix developed a brief how-to guide on launching TikTok for media companies. You can access this report for free.

What you will find in the report: 

• Is it time for your media to get on TikTok?
• Examples of media on TikTok
• How TikTok actually works
• Types of content strategy
• 5 steps to launch a TikTok account
• Tips to remember
• Lifehacks to drive traffic
• TikTok initiatives
• Useful links and resources

Report background

This TikTok guide for media companies was prepared thanks to the support of International Media Support and is based on interviews with TikTok and social media experts, analysis of media working on TikTok, and a review of the available research.

About The Fix

The Fix is a media about media that takes a solution lens to cover the industry, with an emphasis on emerging markets and innovations coming from outside the media bubble. In addition to publishing articles, The Fix works with a core community of senior media managers and researchers to produce in-depth case studies and industry reports