All the ways publishers are using newsletters to grow paying members
Emails are so important for reader revenue-focused news publishers see them as a building block of their strategy.
Category: Opinion
“The biggest pieces of the puzzle”: Pricing strategies publishers are using to get readers to pay and stay
Editors note: We are republishing an article by Faisal Kalim that looks into the rapid growth of the subscription economy. This pieceContinue Reading
Systemic failure of local newspapers?
The “local newspaper system” needs to be further developed and anchored more firmly in the lives of readers and users.
How to make native advertising work for you
Choose advertisers whose values align with yours
Pegasus shows just how vital journalism networks and cybersecurity training are for journalists
Israeli NSO Group spyware was used on journalists, politicians and activists. A data leak and international journalist cooperation helped make the story public
Is Facebook really helping spread COVID-19?
Experts point to data that supports President Biden’s view
Subscription pricing strategy for publishers: Data, long-term view, lots of tests and risk-taking
New report looks into pricing strategies for digital news subscriptions post-COVID-19 bump
Publishers are prioritising social media as a growth strategy: Here’s how
Editors note: We are republishing an article by Faisal Kalim pertaining to the role of social media for publishers. This piece wasContinue Reading
Solving the never-subscriber problem
The paywall boom is driving up “subscription fatigue”. Media need to address this user pain-point
The paradox of being a media manager
Different departments in a news organization constantly complain about each other. How should a media manager act?
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