The myth of cannibalization in the media still persists. Text, video and audio can all work
Fear of cannibalization delayed the digital transformation of many media, who failed to grasp the benefits of the internet
Category: Opinion
Media products: When to build it yourself?
Developing in-house digital solutions comes at a cost that is not always paid directly with money
Economists ask, Does advertising actually work?
Groundbreaking research questions the value of this $500 billion global industry
European publishers are making paid podcasts work. Examples from France, Germany, UK, Sweden and Poland
European publishers are exploring different paid audio strategies – from paid podcasts to paid audio versions of their articles.
“Publishers finally are cracking it,” and using data to transform their businesses: INMA report
More publishers than ever before are using data to grow traffic and revenue.
Living in the “rest of Europe”
European organisations often struggle to remember that Europe does not end in Austria
Dirty words that journalists have to say without blushing
A popular blog post from 2018: how to think like a businessperson
The challenge of finding your newsroom’s North Star metric
Successful publishers understand the value of having an easy to follow and measure key metric
Media businesses face an engagement erosion crisis. So what?
Publishers are in a perpetual state of crisis. But declines in readership and engagement will test them like never before
How publisher credibility creates economic value
Transparency is key to strengthening trust in media
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