Separation of editorial and commercial – Church and State – has been the bedrock of media organisation. But as ad revenues go the way of the dodo bird, maybe it’s time to ditch the old model
It’s on the complex end of the journalism spectrum. Investigative journalism is expensive, turns out few stories, is wildly unpredictable and often targets a niche audience. It’s fiendishly tricky to monetize.
What makes the readers of a general news website Delfi spend up to 15 min on it and how their audience engagement methods can be adopted by others.