Vector’s AI tool lets readers listen to articles: why we’re betting on omnichannel content

Recently, Google allowed its Gemini AI to generate on-page answer summaries for search queries – siphoning traffic from publishers. Media are adapting. The Ukrainian media outlet Vector, with support from Respeecher, has launched an article audio-narration feature – and in under a month more than 2,000 users have tried it. We believe it’s time for media to bet on true omnichannel content