The recent reshuffling of the social media landscape has introduced new contenders, with Bluesky standing out as a compelling alternative to platforms like X (formerly Twitter). Built as a decentralised network promoting open dialogue, Bluesky has gained popularity among journalists, media experts, and news enthusiasts seeking an innovative take on digital interactions.

Numerous outlets and content creators have already carved out their space on Bluesky. If you’re just getting acquainted with Bluesky or are on the hunt for influential media accounts to follow, this list showcases nine noteworthy media-related accounts.

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1. Reuters Institute for the Study of Journalism

  • What they post: Research and insights on global journalism trends, media innovations, and challenges in the industry.
  • Why they’re worth following: Their evidence-based analysis and data-driven reports are essential for understanding the transformation of the media landscape. They also share studies and reports that spark industry-wide conversations.

2. Nieman Lab

  • What they post: Nieman Lab has a mission to cover the future of news. At this time of the year, Nieman Lab also posts traditional annual predictions about journalism.
  • Why they’re worth following: The organisation offers a forward-looking perspective, keeping followers informed about the intersection of technology and media.

3. Journalism.co.uk

  • What they post: News about the journalism industry, digital tools, tips for journalists and publishers, as well as opportunities across the industry.
  • Why they’re worth following: A great source for staying informed about the latest happenings in journalism.

4. Press Gazette

  • What they post: An online source for news about the world of news, job moves, awards, M&A, and rulings affecting the media market.
  • Why they’re worth following: Following this UK-based outlet helps readers stay informed about the latest developments and discussions in journalism with a focus on Britain and beyond.

5. Engaging News

  • What they post: Case studies, vacancies, event and workshop announcements, and relevant materials from across the media industry
  • Why they’re worth following: This research center conducts original research on newsrooms, social media platforms, and organisations seeking to influence media practices to benefit democracy.

6. American Journalism Project

  • What they post: Grant and investment opportunities, award announcements and industry news with a focus on American local media and nonprofits.
  • Why they’re worth following: If you are interested in the developments related to local news outlets and how they can become sustainable, AJP is a great source.

7. Columbia Journalism Review

  • What they post: Fast-turn analysis and deep reporting on various media-related developments, including the role of social media, AI, ethics, and elections.
  • Why they’re worth following: One of the most respected voices on press analysis operating in the United States since 1961.

8. Poynter Institute

  • What they post: Media ethics guidance, fact-checking updates, and resources for journalism education and professional development.
  • Why they’re worth following: Their authoritative voice on journalistic standards make them a valuable resource for media professionals and educators.

9. International Journalism Festival

  • What they post: Weekly roundups of journalism news, reposts of relevant media-related developments, and promotion and coverage of the annual festival.
  • Why they’re worth following: Stay updated on global journalism trends and follow the plans on Europe’s largest journalism event that will take place in April.

Source of the cover image: Tim Mossholder via Unsplash


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