15.11.2024By Mark Lee Hunter
From audience to community: An alternative future for watchdog journalism
10 Minutes
Article by
Mark Lee Hunter
Successful media organisations should focus on serving specific communities with shared interests and values rather than trying to reach “everyone”
Author
Article by
Mark Lee Hunter
Mark Lee Hunter is co-author with Kevin J. Davis of Community-Powered Journalism:A manual for growth and sustainability in independent news (Anne-Marie and Gustaf Ander Centre for Media Studies, 2021), and co-author with Luk N. Van Wassenhove and Maria Besiou of Power is Everywhere: How stakeholder-driven media build the future of watchdog news (Stakeholder Media Project, 2017). Photo credits: Jack Hollingsworth