From audience to community: An alternative future for watchdog journalism

 
10 Minutes
Mark Lee Hunter
Article by

Mark Lee Hunter

Successful media organisations should focus on serving specific communities with shared interests and values rather than trying to reach “everyone”

Author

Mark Lee Hunter
Article by

Mark Lee Hunter

Mark Lee Hunter is co-author with Kevin J. Davis of Community-Powered Journalism:A manual for growth and sustainability in independent news (Anne-Marie and Gustaf Ander Centre for Media Studies, 2021), and co-author with Luk N. Van Wassenhove and Maria Besiou of Power is Everywhere: How stakeholder-driven media build the future of watchdog news (Stakeholder Media Project, 2017). Photo credits: Jack Hollingsworth

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