Article by
Erika Marzano
Why Gen Z prefers relatable news hosts and how TikTok is leading the way
Author
Article by
Erika Marzano
Erika Marzano is a project manager in the Audience Development team at DW with expertise in audience research, social media strategies, and engagement initiatives. She coaches journalists on how to connect with new audiences and trains them on how to adapt journalistic formats to platforms such as Twitter and TikTok. Erika has a background in journalism, European studies and modern languages, and has worked in communications and social media management before joining DW.