Article by
Erika Marzano
Why Gen Z prefers relatable news hosts and how TikTok is leading the way
Author
Article by
Erika Marzano
Erika Marzano is an Audience Development Manager at DW and works on audience retention and engagement across the organisation's 32 language services. She coaches journalists on how to connect with new audiences and trains them on how to adapt journalistic formats to platforms such as TikTok and Twitter/X. Erika has a background in journalism, European studies and modern languages, and has worked in communications and social media management before joining DW. For the past five years, Erika has also worked as a consultant in the field of social media for journalism.