Editor’s note: Media Insider is the podcast series by The Fix looking into the changing world of media. You can find it on all of your favorite platforms, including Spotify, Google Podcast, and Apple Podcasts.
TikTok came a long way from being perceived as a place for teenagers to becoming one of the most influential platforms in the world, surpassing 1billion annual users in 2021. The platform’s growth presented new opportunities (and challenges) for publishers.
In the latest episode of Media Insider, we talk to Gabriela Campbell Gómez, Co-founder of Ac2ality, Johanna Rüdiger, Head of Social Media Strategy at DW, and Erika Marzano, Project Manager of audience development at DW about the most effective ways publishers can mark their presence on TikTok, the strategies to be used, and the importance of knowing trending TikTok songs.
Here are a couple of ideas shared in the episode:
Gabriela Campbell Gómez
Tune in to learn more insider information from the world of media.